What is bottom up research

Bottom-up investing is an investment approach that focuses on the analysis of individual stocks and de-emphasizes the significance of macroeconomic cycles and market cycles. In bottom-up investing, the investor focuses his attention on a specific company and its fundamentals , rather than on the industry in which that company operates or on the greater economy as a whole. This approach assumes individual companies can do well even in an industry that is not performing, at least on a relative basis. Bottom-up investing forces investors to consider microeconomic factors first and foremost. These factors include a company's overall financial health, analysis of financial statements, the products and services offered, supply and demand, and other individual indicators of corporate performance over time. For example, a company's unique marketing strategy or organizational structure may be a leading indicator that causes a bottom-up investor to invest.
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Top-Down vs. Bottom-Up: Which Financial Forecasting Model Works for You?

Financial forecasting is a crucial tool for any business because it enables you to anticipate profits. The ability to accurately predict fluctuations in revenue allows you to overcome cash flow issues and budget accordingly. While there are many methodologies for preparing a financial forecast , two of the most common are top-down and bottom-up analyses. A top-down analysis starts with a business assessing the market as a whole. First you determine the current market size available for your business and factor in relevant sales trends.
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Bottom-up Approach

Top-down and bottom-up are both strategies of information processing and knowledge ordering, used in a variety of fields including software, humanistic and scientific theories see systemics , and management and organization. In practice, they can be seen as a style of thinking, teaching, or leadership. A top-down approach also known as stepwise design and stepwise refinement and in some cases used as a synonym of decomposition is essentially the breaking down of a system to gain insight into its compositional sub-systems in a reverse engineering fashion. In a top-down approach an overview of the system is formulated, specifying, but not detailing, any first-level subsystems. Each subsystem is then refined in yet greater detail, sometimes in many additional subsystem levels, until the entire specification is reduced to base elements.
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There are many different ways to find investment opportunities. On a high level, short-term traders often use technical analysis to find statistical opportunities and long-term investors often use fundamental analysis to find undervalued companies. There are also many subsets of technical and fundamental analysis, such as the use of chart patterns or indicators when using technical analysis or taking a bottom-up or top-down approach in fundamental analysis. Investors using a top-down investing approach start their analysis by looking at macroeconomic factors before working their way down to individual stocks. For example, a top-down investor might start their analysis by looking at what countries have the fastest-growing economies.
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